Founded by Nigerian entrepreneur, Glory Ama, Amari Hair Care is making significant strides in changing the narrative around African hair care through minimalism, innovation, and a multi-faceted approach to hair care.

The brand is committed to helping every African feel beautiful and confident in their own hair.

The natural hair movement has been gaining momentum over the years, with more and more women and men embracing their natural hair textures. However, the movement still under represents those with 4c hair, permed hair, locked hair, and other predominant hair types in Africa. Amari Hair Care recognizes this gap and is committed to addressing it by offering products and services that cater to all African hair types.

One of the key ways that Amari Hair Care is changing the African hair care narrative is through our minimalist approach to hair care. The brand believes in using simple, high-quality ingredients that work together to promote healthy hair and easy maintenance.

Our products are free from harmful chemicals such as sulfates, parabens, and silicones, which can damage hair over time. Instead, we use natural ingredients such as shea butter, jojoba oil, and aloe vera to nourish and protect hair.

Innovation is also at the core of Amari Hair Care's philosophy. The brand is constantly developing new products that cater to the specific needs of African hair. One of their most popular products is the Leave-In Protein Treatment, which is designed to strengthen hair and prevent breakage. We also offer a range from natural hair moisturizers to scalp serums, and other multi-functional products that are tailored to African hair types.

However, Amari Hair Care's commitment to helping every African woman or man feel beautiful and confident in their own hair goes beyond just selling products. The brand employs a multi-faceted approach to hair care, which includes education, community building, and empowerment.

We regularly host workshops and events to educate their customers on the best practices for maintaining healthy hair alongside a strong social media presence, where they showcase the beauty of African hair and promote self-love and acceptance.

Glory Ama, the founder of Amari Hair Care, is passionate about helping people embrace their natural beauty. She believes that hair care is about more than just aesthetics, but is a form of self-care, acceptance and self-love. Her vision for the brand is to create a community of Africans who are proud of their hair and confident in who they are.

In conclusion, Amari Hair Care is changing the African hair care narrative by offering products that cater to all hair types, using a minimalist approach to hair care, innovating new products, and employing a multi-faceted approach to hair care that goes beyond just selling products.

Our commitment to helping every African feel beautiful and confident in their own hair is a reflection of their founder's passion for promoting self-love and acceptance.

Amari Hair Care is a brand to watch in the African hair care industry, as we continue to make significant strides in changing the narrative around African hair care.